XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> Building Your Medical Billing and Coding Business: How to Land New Clients | Medical Billing and Coding Class

Building Your Medical Billing and Coding Business: How to Land New Clients

Whether you are thinking about a career in medical billing and coding, or you already have your certification, a business from home can be a rewarding and profitable way to put your skills to work. As with any new business, however, the trouble seems to come in getting off the ground. You know you have mad skills, but the thousands of potential clients out there don’t—at least not yet. If you are going to run a successful start-up business as a medical billing and coding specialist, you will need to learn how to market yourself and get the clients coming to you.

Get Your Medical Billing and Coding Clients Through Good Old Fashioned Advertising

Before we start talking about the modern marketing era, let’s touch just a moment on traditional advertising. It may be a dying breed, but there are still clients out there who cling to it. Put an ad for services in your local paper or magazine. Send in a press release to give yourself more credibility. Have some business cards printed and hand them out to doctor’s offices. Let them know you are there!

Answering Help Wanted Ads

Employers will post open positions in newspapers or online at sites like Craigslist and Monster. Browse through the available opportunities and respond to them. Have a speech in place to try to win them over to telecommuting. Let them know how they can save money by contracting with you rather than hiring a full time employee in office. You won’t ask them for medical or dental, nor paid vacation. And they’ll still get the same, if not better, quality of work as they would if they were paying a full time employee. You have to really sell yourself, but you should be able to land at least one or two clients this way.

Jump Start Your Medical Billing and Coding Success with Social Networking Sites

Chances are that at least one person on your friends list right now either works in a medical office or knows someone who does. These people can be your inside connection for when an office suddenly has the need for a new medical billing and coding specialist. Without running it into the ground, post of your social networking communities about the services you have available. Creating a professional page dedicated for your business will help you keep the personal separated from business.

Create Your Own Medical Billing and Coding Website

People want to see what they are buying before they buy it. You can talk until you are blue in the face, but a well organized, professional website will speak volumes more than you ever could. You can purchase a domain name and hosting very inexpensively to start and add to your site as your business grows. From here, you can post your resume, references, rates, and availability. You may even offer a payment page where clients can order and pay for your services with just a click of the mouse. If you show them you are serious about your work, they will take you seriously. Do them a good job, and they’ll likely refer their colleagues.

Leave a Reply

Premium Wordpress Plugin